Together towards green future

Circular economy

Posti has promised to transport fossil-free by 2030 at the latest. Reducing logistics emissions and ultimately achieving completely fossil-free transport are important steps on the path to more sustainable consumption. However, the most significant emissions typically arise from the manufacturing of products.

For example, according to a study produced by Gaia for Posti in 2019, 83% of the lifecycle emissions of a T-shirt arise from raw material production and the manufacture of the garment, with delivery and sales representing 4%, transport from the shop or eCommerce pickup point to the customer’s home representing 10% and aftercare of the garment representing the remaining 3%. With this in mind, we want to make it easier, more attractive and more financially feasible to reuse goods.

One concrete measure to promote this goal is Posti’s Circular Economy Venture, which was launched in the fall of 2023. It aims to support companies in their circular economy businesses and help them seize the business opportunities hidden in the circular economy.

In practice, Posti’s goal is to help companies sell second-hand products either alongside new products or as a separate business. If all of this can be made easier, more and more companies will be able to add second-hand products to their selection and consumers will have better opportunities to decide between buying new and second-hand products.

We have also sought to highlight themes related to circular economy and business for our business customers through communications and training. In September, the Sustainable Business Summit virtual event and an in-person event for CEO-level decision makers highlighted sustainable consumption themes by featuring international-level speakers – including Paul Polman, former CEO of Unilever, and a champion of sustainable business – and the Sustainable Business 2023 study, which was published at the event. The Secondhand September theme month also helped to highlight the issue.